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If you dream of a road trip along Italy’s most stunning coastline, look no further than Liguria – the Italian Riviera. This Mediterranean paradise is a blend of sun-drenched beaches, charming fishing villages, luxurious resorts, and incredible cuisine, making it the perfect escape from Milan.

So, how do you get there, what’s the best route, and which destinations should you not miss? Let’s map out the ultimate Ligurian journey from Genoa to Sanremo, packed with insider tips, logistics, and VIP travel experiences.

Why Visit Liguria?

Liguria stretches along the northwestern coast of Italy, bordering France to the west and Tuscany to the east. It’s divided into two sections:

1️⃣ Riviera di Levante (East of Genoa) – Wild cliffs, hidden coves, exclusive resorts (think Portofino) and iconic destinations like Cinque Terre.
2️⃣ Riviera di Ponente (West of Genoa) – Sandy beaches, charming historic towns, and Sanremo, Italy’s city of music and flowers.

How to Get to Liguria from Milan?

There are three ways to reach Liguria from Milan, depending on your travel style:

1. Private Transfer or Rental Car – The Most Flexible Option

• Best for: Travelers who want to explore at their own pace and visit smaller villages.
• Driving Time: ~2 hours to Genoa, ~4 hours to Sanremo.
• Estimated Cost:
  • Rental Car: €50-€150/day
  • Gasoline & Tolls: €40-€80 one way
  • Private Chauffeur (Milan-Genoa): from €250

✅ Luxury Tip: Hire a private chauffeur in a convertible for the ultimate Italian Riviera road trip.

2. High-Speed Train – The Most Convenient Option

• Best for: Comfortable, stress-free travel without driving.
• Duration: ~1h 30m (Milan – Genoa), ~3h 30m (Milan – Sanremo).
• Estimated Cost:
  • Economy Class: from €25
  • Business Class: from €50
  • Luxury Frecciarossa Executive Class: from €120

⇒ The Frecciarossa high-speed train takes you from Milan to Genoa in just 90 minutes. From Genoa, you can explore the coast by local train, ferry, or private transfer.

3. ✈️ Flight to Genoa – The Quickest Route

• Best for: Fast travel with immediate access to the coast.
• Duration: 1-hour flight from Milan to Genoa.
• Estimated Cost:
  • Economy: €50-€150
  • Business: €250+
  • Private Jet: €5,000+

From Genoa Airport, a luxury transfer to Portofino, Cinque Terre, or Sanremo is the most comfortable way to continue your journey.

The Ultimate Ligurian Road Trip Itinerary

1️⃣ Stop 1: Genoa – The Gateway to the Riviera

Genoa, the capital of Liguria, is a vibrant port city packed with history.

⇒ Must-See:

• Porto Antico – The Old Port redesigned by architect Renzo Piano.
• Basilica of San Lorenzo – The city’s medieval heart.
• Pesto alla Genovese – Liguria’s most famous dish, best tried at Antica Osteria di Vico Palla (€20-€30 per person).

⇒ Luxury Transfer: Milan to Genoa in 1h 45m (from €250).

2️⃣ Stop 2: The Riviera di Levante – East Coast Gems

Camogli – A Hidden Fishing Village

⇒ Why Visit? Colorful facades, a charming harbor, and incredible seafood.
⇒ Food Tip: Try the famous Camogli-style stuffed anchovies (€15-€20).

Portofino – The Luxury Icon

⇒ Why Visit? Celebrities, designer boutiques, and luxury yachts.
⇒ Best Hotel: Belmond Hotel Splendido (€1,500+/night).
⇒ Exclusive Experience: Private boat rental to hidden beaches (€800+/day).

Cinque Terre – The Most Scenic Coastal Towns

⇒ Why Visit? Five cliffside villages with stunning sea views.
⇒ Top Activity: The famous Sentiero Azzurro hiking trail.
⇒ Best Way to Explore: Boat tour from La Spezia (€100 per person).

⇒ Luxury Transfer: Genoa to Portofino in 45 minutes (€120).

3️⃣ Stop 3: The Riviera di Ponente – West Coast Retreats

Savona – A Coastal City with History

⇒ Why Visit? Home to Priamar Fortress and excellent Ligurian cuisine.
⇒ Food Tip: Try Farinata di Ceci (chickpea pancake, €8-€12).

Finale Ligure – A Beach Lover’s Dream

⇒ Why Visit? Long sandy beaches and a lively promenade.
⇒ Adventure Tip: Rent a kayak to explore hidden sea caves (€30/hour).

Sanremo – The City of Flowers & Music

⇒ Why Visit? Home to Italy’s biggest music festival and the famous Sanremo Casino.
⇒ Special Event: Visit in March for the Sanremo Flower Festival.

⇒ Luxury Transfer: Genoa to Sanremo in 1h 45m (€220+).

How to Travel in Style?

⇒ Private Chauffeur Service: Ideal for flexible schedules (€250-€500 per day).
⇒ Luxury Yacht Charter: See the coastline from the water (€1,500+/day).
⇒ Helicopter Transfer: Milan to Portofino in 40 minutes (€3,500+).

 Shopping in Liguria – Where to Find the Best Boutiques?

  Liguria isn't just about stunning coastlines and delicious food – it's also a paradise for fashion lovers and luxury shoppers. If you're looking for designer labels, local crafts, or unique souvenirs, you’re in the right place.
  Portofino is home to high-end boutiques like Louis Vuitton, Gucci, and Dior, where you can shop in true Riviera style.
  In Sanremo, explore Corso Matteotti, a charming shopping street filled with Italian brands, jewelry stores, and artisanal perfumeries. For a more authentic experience, head to Genoa’s Via XX Settembre, where you’ll find a mix of designer stores and local markets selling handmade leather goods, silk scarves, and traditional Ligurian ceramics. Whether you’re looking for haute couture or hidden gems, Liguria has something for every fashion-forward traveler.

Exclusive VIP Experiences Along the Riviera

✅ Michelin-Star Dining: Reserve a table at La Pignese in Sanremo (€120+ per person).
✅ Luxury Spa Retreat: Book a day at Grand Hotel Portovenere’s spa (€250 per session).
✅ Designer Shopping: Portofino’s high-end boutiques (Dior, Gucci, Prada).

Conclusion – Is Liguria Worth the Trip?

Absolutely! Liguria is a perfect blend of luxury, nature, history, and relaxation. Whether you’re looking for a VIP yacht escape in Portofino, a cultural stroll through Genoa, or a foodie adventure along the coast, Liguria has it all.

If you want a seamless, stress-free trip, let us handle the logistics for you!

⇒ Ready for the ultimate Italian Riviera experience? Book your private chauffeur today!